If you’re wondering, inbound links are simply pieces of text on another website that link back to yours. The end result of this structure makes backlinks or inbound links valuable for businesses because they help decide where a website will be placed on search engine results pages (SERPs). This means search engines use links to crawl and index websites. You see, Google and other search engines were built as hypertext search engines. Not only will articles that link back to yours improve your backlink profile, but they’ll also help build brand awareness and reputation. Getting published in local newspapers and industry publications is one of the best ways to improve your presence online. Get published in local newspapers and industry publications. This also adds to why Randstad has far more social shares and followers.Ģ. Allegis, on the other hand, only tweets about 5-6 times per week. Randstad, on average, Tweets about 5-6 times a day. Looking at the competition in the staffing industry, it’s clear that the frequency of posts matters, too. What’s important in social media for staffing agencies is that content is always king, so whether it’s video or blog, content always has to be high quality and add value for a human audience. Take this example from one of the leading US staffing firms, Aerotek. Many staffing agencies will also post news related articles that get the attention of readers-as long as they relate to staffing in some way. For example, here’s an article from The Muse about interview tips that has been shared thousands of times on Facebook and Twitter, including by a number of staffing agencies. Or, if you don’t have a blog, you can also post articles from authoritative, industry-related sites to help build your domain authority.
Here’s an example of one of the largest staffing agencies in the US, Robert Half, using their blog to help fill their social media with quality content. That way, you can direct traffic back to your website and simultaneously add value for readers with quality content (more on this later). One great thing to post on social media are articles from your blog. Okay, so you know you’re supposed to use hashtags, but what should you actually be posting on your social media channels? #staffing #recruitment #jobs #hiring #recruiting #staffingagency #jobsearch #employment #hr #humanresources #recruiter #executivesearch #executiveleadership #recruiting trends #hrtrends #staffingsolutions #staffingfirm #recruitmentagency #jobopening #staffingservices #talentacquisition #temporarystaffing Some other common recruiting and staffing agency related keywords to include throughout your social posts are: Randstad focuses on current event keywords to bring in traffic and industry hashtags to build the right audience-and it’s been a successful approach worth replicating. For example, in just a single week, they used everything from #environment and #STEM to #scenarioplanning and #leadership. Looking at our two example cases above, we can see Randstad is using a greater number and variety of hashtags. There’s no limit to hashtags either, so add as many as you can without seeming spammy.